Nestle sets launch of new product line

Ice cream giant Nestle will introduce a product line called "Black Desire" to be highlighted by the "New Black Fashion Series" which will kick off today, 9 p.m. at the Side Bar Porticos in Adriatico, Malate.

The fashion series to be held in cooperation with Alcatel and Drezzee will feature a new breed of models in their most unique, elegant and desirable all-black collections.

"The whole concept compliments the kind of promotion we want for the Nestle Ice Cream "Black Desire." Somehing new, something extraordinary, something cool and in good taste," said Tweet Alturas, president of Guru Productions, the event organizer.

"We will bring the event in 10 different party spots in Metro Manila carrying a specific theme for each venue. At the same time, it is not just about partying, but on the side Nestle will also reach out to 10 different orphanages with at least 1,000 beneficiaries per area," he said.

Schedules of the fashion series with corresponding party themes cover Pier 1 in the Fort, Nov. 27 (Hphop); Moomba, No. 29 (The fish quite party ever, only text messages allowed); Tiananmen Bar, Makati, Dec. 11 (Chinese inspired); Elbow Room at the Podium, Dec. 17 (Sporty), Pier 1, Roxas Blvd., New York Cafe in Malate, Jan. 23 (Techno); Padi’s Point, Timog, Feb. 6 (Sexy); Anthology in Baywalk, Feb. 20 (Venice) and Episode 2, Nakpil, Feb. 28 (Modern).

Among the orphanages and settlement house to be visited where a whole day "Black Desire" ice-cream gift-giving and eating include Em Haus, Kuya Center, St. Brother Miguel, Visayan Forum, Hospicio de San Jose, Childlord, Samalayan, RAC-MWSS, St. Vincent Orphanage and Green Areas.

A real delectable treat, "Black Desire" is a strawberry and vanilla ice cream combination mixed with dark chocolate ripple & choco chips and its taste made richer with palm kernel, strawberry puree and mini marshmallows.