Red Bull introduces Barako Coffee Drink

Starting today, drinking coffee will never be the same again. Red Bull, a recognized leader in the energy drink category, has launched its latest product offering, Red Bull Barako Coffee Drink. This refreshing ready-to-drink coffee beverage comes in a slick black and gold easy-to-open can for people on the go. Red Bull Barako is the hassle-free alternative to enjoying coffee. While your usual coffee would still mean a laborious mixing of coffee, milk, sugar and water, you need only grab a can of Red Bull Barako from the ref to enjoy your cool and refreshing coffee.

Aside from bringing a new twist to drinking your usual coffee, Red Bull Barako is also proud of its quality. The product has a strong and aromatic smell made from only the finest coffee beans and specially blended to satisfy every coffee lover’s taste.

When asked why Red Bull has ventured into the ready to drink coffee market, Red Bull sales and marketing manager Dennis Lara replied, "We saw the opportunity of marketing Red Bull Barako with the recognition that Filipinos generally love coffee. Noticing that there was a need to provide quality coffee in a ready to drink format, we decided to introduce Red Bull Barako." But, why name the product "Barako"? Lara had a simple reply, "The brand Red Bull connotes strength, and so we wanted an equally strong name attached to our coffee drink. That’s the reason why we came up with Barako. It’s very strong, very coffee and very Filipino."

Currently, Red Bull is organizing a massive sampling effort to introduce Filipinos to this wonderful new product. Expect to see the Red Bull Barako team in your favorite stores and hangouts soon.

Red Bull Barako Coffee Drink is now available in all leading supermarkets and convenience stores nationwide. The product is also available in all Mercury Drug, Andok’s, and petrol outlets nationwide.