RLC bucks real estate downtrend

The real estate sector was one of the hardest hit areas of the economy during the 1997 Asian financial crisis. Ironically, the crisis also brought out the best among key players in this market. One of those who stood out from the ashes of this crisis, so to speak, was Robinsons Land Corp. (RLC).

Those were really uncertain times for the real estate sector. The market was down, and RLC realized at that time that the only way they could survive was to interest the public with the quality of its projects and its firm commitment in delivery on its promises.

"As part of the highly diversified JG Summit Group of Companies, RLC is backed-up by the extensive resources, expertise and experience of this group," explained Danny Ignacio, GM of RLC’s High Rise Buildings Division (HRBD). "Being part of this prestigious conglomerate, RLC has the ability, and even more, the responsibility to uphold the standards, values and traditions that JG Summit has stood for through the years. That is the reason why we can confidently say to our clients that we stand on stable and solid ground and that our projects will actually go beyond the blueprint phase and get completed."

RLC is a real estate company that builds and operates shopping malls all over the country. Aside from this, RLC is also involved in the construction and development of residential and office structures that are rising throughout the metropolis.

"The market has really taken well to the emergence of RLC as a major player in the high rise condominium sector. Encouraged with the positive feedback, we then ventured into the residential subdivision development last year," Ignacio related.

"The market’s remarkable response, of course, is aided by the fact that we have established a reputable track record in the industry. Our projects’ portfolio is impressive and it includes high quality residential and office condominiums and residential subdivisions, with features and amenities that are both aesthetically superior and practical. Moreover, I believe we have also gained the confidence of the market because of our professionalism and our commitment in seeing the projects delivered," he added.

"Take for example, our three office condominiums: the Robinsons Summit Center along Ayala Avenue and the Galleria Corporate Center and Robinsons-Equitable Tower in Ortigas, all situated in the country’s thriving business districts. Despite the glut of office spaces in the metropolitan area, our three buildings are enjoying above-market occupancy rates," he said.

"Our residential condominiums and subdivisions also enjoy this tremendous benefit of being in an extremely desirable location, which is an integral element in their marketability. Projects like the Robinsons Place Residences in Padre Faura, where the first of its two towers is already sold-out and turned over to the unit buyers, the Galleria Regency in Ortigas, and Bloomfields in Quezon City, where the first three phases are sold out. All enjoy the distinct advantage of being located within self-contained communities that have malls, shopping areas office spaces, and more, within its perimeter," he related. "Of course, the distinct features and amenities of our residential developments also add to their attraction."

One of RLC’s principal objectives is to develop its existing and newly acquired properties into affordable residential condominiums.

These will primarily consist of studio and one-bedroom units with price ranges of P1.8 to P3 million and monthly amortization of less than P20,000. Currently, in the design phase are the Cubao, Pioneer/EDSA, Fort Bonifacio and Ermita developments.

He said that despite the prevailing negative sentiments regarding residential condominiums in the metropolis, the projects of Robinsons Land have managed to buck this trend and post amazing sales reports for the past six years. "In fact, just this past fiscal year, Robinsons Land Corp. Emerged as one of the top revenue-generating companies of the JG Summit Group."

No mean feat considering the state of the real estate sector in the country.

And the formula of RLC’s success?

"Bottom line is we have earned the trust of our clients," Ignacio concluded. "And we continue to cultivate these relationships by delivering only the best."

Robinsons Land Corp. has risen to become one of the foremost real estate companies locally. With its solid balance sheet, esteemed project management groups, quality yet affordable projects, RLC has evolved into a dynamic and aggressive company that has yet to reach its highest potential. For more information on these projects, please contact tel. nos. 6360888, 6330197 or send emails to [email protected]