DTI set to allow shelf pricing

In line with the technological innovations in the retail trade market, the Department of Trade and Industry (DTI) is set to allow shelf pricing instead of the individual price tag.

However, in allowing retail stores to engage in shelf pricing, the DTI has to amend the implementing rules and regulations of the Republic Act 71, otherwise known as the Price Tag Law.

Shelf pricing would enable business establishments to adopt modern technology such as bar coding to better serve consumers.

According to the DTI, the use of shelf pricing would be allowed under certain conditions that protect the consumer.

These conditions include the use of price verification counters or similar electronic systems strategically located in the store to augment shelf pricing, and itemized receipt or cash register which states the description, size, quantity and the individual price of the goods purchased.

The DTI will hold a public hearing on the amendment of the IRR on the Price Tag Law and is inviting consumer organizations, business and industry associations and individual consumers who will be affected by the proposed amendments to voice their opinions and suggestions at the public hearing.

Trade and Industry Undersecretary Adrian S. Cristobal Jr. admitted that the DTI has received numerous complaints regarding violations of the Price Tag Law, partially due to the new technology being adopted in groceries and retail outlets.

Cristobal said the process of amending the rules on the Price Tag Law is aimed at finding ways to accommodate the new technology without sacrificing consumer protection.