Noni juice maker plans more investments in RP

Morinda Inc., the manufacturer and distributor of Tahitian Noni juice, is assessing further investments in the Philippines.

This was disclosed yesterday by Thierry Sorhaitz, general manager for the Pacific region of Morinda.

Sorhaitz said that despite global economic slowdown, Morinda is optimistic that the Filipino public will continue to buy Tahitian Noni juice.

Morinda projects that sales of the popular health drink this year will exceed its peak annual sale of P60 million in 1999.

Morinda’s sale of the Tahitian Noni juice in just five years has reached $1 billion.

Morinda formally launched yesterday its new bottle and packaging.

However, according to Morinda executives, the price of the Tahitian Noni juice would be maintained at P2,000 per bottle.

Sorhaitz admitted that there are now over 250 copycats of the Tahitian Noni juice but Morinda continues to control 95 percent of the worldwide market.

The new bottle and packaging of the Tahitian Noni juice, Morinda executives assured, would make the health drink even more distinct and eliminate confusion.

The Tahitian Noni juice is still being sold through the networking system.

Sorhaitz said that with the continued popularity of the health drink, Morinda executives are now slowly shifting into mainstream marketing. Initially, Morinda is coming out with catalog mallers to be tried out in China, Japan and Europe. – Marianne Go