The site – www.ugnayan.net– reinforces the Philippines’ bid to become the top source of medical transcription services. It also provides a venue for mayors and governors in the Philippines and the areas under the BIMP-EAGA to promote the beauty and investment attractiveness of their respective cities and provinces to the world for free www.ugnayan.net likewise offers news and information about the Philippines on a daily basis as major national and regional papers are listed in its News Link section.
Jaime Manejero, the key founder and conceptualizer who is a Filipino technical advisor based in Indonesia, said the website was created in response to the Philippine government’s challenge to the private sector to contribute to that which it does best-provide the creativity, capital, and energy in information technology to fuel economic growth, opportunity and prosperity.
The government in its approved Investment Priorities Plan for the year 2000 by the Board of Investments explicitly designates information technology as a priority business area thereby giving investors access to incentives offered in this plan.
The website is divided into different sections, of which the primary one is the eMarket. The section offers a venue for anyone to list any product or services they wish to sell in the Philippines for free. In the same manner, anyone who wishes to buy a product or services can just click in any key city or industry of their interest in the Philippines or in any identified city or area in the BIMP-EAGA.
The eMarket section encourages buyers/sellers to include pictures of the products or services they want for posting with a short attractive description to enhance their marketability. Inasmuch as those who contributed in conceptualizing the site are Filipino expatriates from different countries, there will therefore be special country links-like Indonesia which is called the IndoPhil Link. Later there will be the SingPhil Link, JapPhil Link and the USPhil Link. Businessmen therefore are assured of wider coverage as there will be an Ugnayan coordinator in each of these countries to further publicize the product/services listings and postings and at the same time distribute the Ugnayan Newsletter in the Filipino community of the various "linked" countries.