Prudentialife taps services of int'l consulting company

Prudential Life Plan Group Inc. (Prudentialife) and james martin+co (jam+co) signed recently a memorandum agreement covering a multi-million peso project to develop an integrated customer relationship management (CRM) program.

Under the agreement, jm+co, a worldwide consulting organization with a track record in solutions delivery, methodology and holistic approach to improving varied types of businesses, will assess Prudentiallife's current CRM practices.

The results of the evaluation will be the basis in developing business architecture, recommended solutions and strategies to guide systems implementation and integration with existing applications for the Prudentialife Group.

Prudential president Francisco A. Alba said: "Our investment in this project reinforces our commitment to customer satisfaction and loyalty. We want to remain dynamic and proactive to their needs and to the changes in the industry."

The project will be undertaken over a four-month period and is expected to benefit more than one million planholders of Prudentialife's pre-need core business--Prudential Life Plan, Prudentialife Pension Plan Inc. and Prudential Education Plan, Inc.

The Prudentialife Group has consolidated assets worth over P21 billion. A dominant force in the pre-need industry for over 20 years now, the group has diversified into sound investments ranging from memorialization, real estate, information technology (IT) financial services and travel/leisure.

The project will run parallel to Prudentialife's activities in business and technology process improvements, for example the acquisition of more IT systems, reduction of processing claims time frame and others.

jm+co maintains 28 offices worldwide with its Global Development Center and Asia Pacific operations headquartered in Manila.