Tuna firm intensifies marketing blitz

Century Canning Corp. intensified its marketing campaign with the launching of a new sequel to its advertising blitz featuring actor Aga Muhlach as endorser.

In the latest television commercial of Century Tuna, the canning firm reinforces the health aspect of tuna being a rich source of Omega 3, the essential fatty acid proven by scientists to help reduce the risk of cardiovascular disease.

"It aims to convey the company's social commitment -- to provide a delicious and healthy meal for the average Filipino family" said marketing manager Joseph I. Pineda.

Century Canning is credited for its stellar job in the development of the canned tuna industry and its continued advocacy on healthy foods and having developed a wide range of canned fish products affordable to the mass market.

The company has also pioneered in the export trade of canned tuna bolstering the Philippine export receipt. Its with offshore market includes countries such as North America, Europe, the Middle east and Southeast Asia.

Industry analsyts view better opportunities for the industry in the light of mounting public clamor for health diet.