The art of remembering

During a guest appearance on American television show, The Geraldo Rivera Show, Memory Technologies, Inc. founder and chief executive officer Dave Coffill was asked to meet the audience numbering 100 people and then to remember all their names.

"I didn’t miss a single person," said Coffill, who is in Manila to conduct seminars on how to improve memory recall by at least 300% until the end of the month. "There’s a misconception that having a photographic memory is genetic. Actually, it can be learned."

Memory Technologies, which has been in business for the past 20 years in the United States, charges $300 per person and a corporate rate of $3,500 for 30 to 50 people for a two-day session, which is divided into three-and-a-half-hour sessions for maximum results.

"We are offering lower rates for our Philippine workshops. We are also conducting presentations that are as short as 30 minutes and that are designed to meet the specific needs of a group or a company," said Coffill.

Remembering

Memory Technologies teaches mnemonics, which is the art/science of remembering. The company uses an internally-developed technique, which enables the brain to work like a computer that retrieves data, resulting in instant recall.

"Because the human mind thinks in pictures, our technique uses substitute pictures for recall. When a person is introduced, the normal reaction is to try to remember the name. What we do is teach you to put a picture in your mind to remember the name, something that is so familiar to you so that it will be impossible to forget," said Coffill. "It’s the ultimate software for the mind."