SM Prime launches P7 billion SM Seaside Cebu Arena

MANILA, Philippines —  SM Prime Holdings Inc., the integrated property development arm of the SM Group, has marked the next phase in the development of its South Road Properties (SRP) estate with the launch of the SM Seaside Cebu Arena.

The P7-billion arena spans more than seven hectares of gross floor area and can accommodate up to 25,000 guests.

SM Prime president Jeffrey Lim said SM Seaside Cebu Arena is part of the company’s long-term vision for Cebu, which has long been one of the country’s most dynamic markets.

“With this arena, we can bring more Filipino and international acts to the Visayas and strengthen the region’s place in the live entertainment circuit,” Lim said.

“By creating a world-class platform for live entertainment and large-scale gatherings within SRP, we give local and foreign tourists another reason to visit and stay longer,” he said.

SM Seaside Cebu Arena has direct access to SM Seaside City Cebu and the upcoming SMX Convention Center Seaside Cebu, Park Inn by Radisson and Radisson Hotel, creating a comprehensive lifestyle, tourism and business district.

Aside from being the largest facility of its kind in the Visayas, the arena offers the most premium live entertainment experience through its Premier Suites.

The venue has 30 luxury Premier Suites, which include upscale seating, private restrooms and unobstructed views of the event floor. Suite holders and their guests also have access to dedicated VIP lounges, a café and an exclusive entrance.

At the center of SM Seaside Cebu Arena is Cebu’s largest and most advanced center-hung display, designed to deliver crystal-clear visuals, immersive sound and real-time data integration for sports, concerts, electronic dance music, family entertainment, corporate shows, circus productions and motorsports events.

SM Seaside Cebu Arena is designed by the award-winning global architecture firm Arquitectonica. Its exterior is defined by wave-shaped glass windows, echoing the signature façade of its sister venue, the SM Mall of Asia Arena.

SM Prime said SM Seaside Cebu Arena will open its major events calendar with the BINI Signals World Tour on July 11.