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Shayne Lee Macaraeg

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Shayne Lee Macaraeg

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Authors

Global purple craze brightens hopes for Philippines ube farmers

by Shayne Lee Macaraeg - May 21, 2026 - 12:00am

Charred remains of a tuber were found in two different cave sites in the Philippines dating back some 11,000 years ago.

Global purple craze brightens hopes for Philippines ube farmers

by Shayne Lee Macaraeg - May 20, 2026 - 12:00am

More than 8,000 kilometers away from an ube farm in Sapang Uwak, Pampanga, New Zealand-based entrepreneur Alonzo Nieves is connecting the dots for his startup export business.

Global purple craze brightens hopes for Philippines ube farmers

by Shayne Lee Macaraeg - May 19, 2026 - 12:00am

Back in Cosme’s farm in Barangay Sapang Uwak, the ube industry’s problems are painfully real.

Global purple craze brightens hopes for Philippine ube farmers

by Shayne Lee Macaraeg - May 18, 2026 - 12:00am

The soles of 54-year-old Aloy Cosme are cracked and parched, like land ravaged by a decade-long El Niño. But it was not extreme weather that hardened them. It was 40 years of toiling in ube fields across their...

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