Brand equity is not divorced from having a nice, attractive and compelling logo to boot!
Corporate identity program is the realm where feng shui becomes a medium of communicating to firm stakeholders, be it a single proprietorship, partnership or corporation your business message of service delights! Yes, even for hao siao or underground business. Especially now in an age of millennial social media.
First what makes a logo unlucky? Here’s for you to know what to avoid:
? Never have lion or tiger or man-eating cat animals like leopard, panther, jaguar, cheetah and puma as image graphic logo elements. These lead to major losses and separation of partners and divorce of couples!
? Never have a flying bird image be it a tern, swallow, eagle, hummingbird or dove, for this signifies money flying away!
? Worst as a symbol of stagnancy, never have an octagon logo or border with eight equal sides in any expression, lest you lock up your market share forever.
? Avoid triangular shapes, diamonds and x or crosses.
? Last but not least is to avoid logos with the same symbols or image of your Chinese zodiac sign or its opposing feng shui sign. For example dragon should avoid dragon image or dog.
Avoid you unlucky feng shui colors too.
That is why it is best to work with a feng shui expert together with your graphic corporate communications designer to achieve a luck attracting logo!
Now for elementary logo recommendations:
? Best to have anything circular, oblong or round or square and rectangle to border or outline your logo. Circles convey profitability while squares depict solid management. Of course use your lucky feng shui colors shall go into the logo too.
? If daring and innovative, use numeric logos depicting lucky numbers like 8, 168, 128, 888.
Think out of the box when designing your business logo. Remember: your logo is who you are in the eyes of your publics!
Cheers to the good looks and luck of your logo from now on! Happy designing and redesigning, everyone!