Customized Belgian chocolate indulgence

CEBU, Philippines - The brand known for its signature ice cream bars is taking it to the next level. Magnum ice cream, the brand synonymous to Belgian chocolate indulgence, is opening its newest Pleasure Store in SM Seaside City Cebu. It is bringing to the Queen City of the South its growing variety of decadent flavors, including the latest dark chocolate offering called the Magnum Infinity Magnum.

The Magnum Pleasure Store is a global concept, where pleasure seekers can enjoy the ultimate Belgian chocolate experience of ‘Making Your Own Magnum’. The haven of chocolate and ice cream indulgence, called Magnum Cebu, will get mall-goers inspired by an array of rich Belgian chocolate flavors, and exciting premium toppings to create truly unique Magnum bars.

Open to the public on November 17, the Magnum Pleasure Store is found at the upper ground floor of the Mountain Wing of SM Seaside City Cebu, right across Starbucks. Keeping true to the pop-up concept, Magnum Cebu is open for a limited time only – so ice cream lovers in Cebu shall make sure to be able to enjoy their blissfully delicious signature Magnum bar before it goes to another city.

At the counter, pleasure seekers select a ‘naked’ Magnum bar of silky vanilla or rich chocolate ice cream, as well as a Belgian chocolate coat among white, milk or dark chocolate. Next, the now-coated Magnum bar is sprinkled with toppings that range from the classics like marshmallows or crunch balls; special, luxurious toppings like freeze-dried raspberries or pistachios; or adventurous toppings like chili or sea salt flakes. Finally, the creation is drizzled with a choice of white, milk or dark chocolate, and the store’s Pleasure Maker will top it off with an M coin. The finished product is a truly customized Belgian chocolate masterpiece of one’s own dreaming.  

Pleasure seekers can also look forward to exciting events and activities. From November 17 to November 27, the first 50 customers to show up daily with a Magnum Cebu photo will have the chance to indulge in a free ‘Make Your Own Magnum’ bar.  All they need to do is visit Magnum Cebu and share the promo photo found on Magnum PH’s Facebook page to claim their prize.  Pleasure seekers can also look forward to catching a glimpse of their favorite Magnum Cebu ambassadors during the store opening.  On top of all these, Magnum Cebu is set to launch new limited-edition toppings that consumers can add to their favorite “Make Your Own Magnum” bar.

Magnum Cebu is sure to be a new and different experience for Cebu mall-goers. With each visit, a unique experience is made. Everyone may indulge in the ultimate pleasure of making their own Magnum with rich Belgian chocolate at Magnum Cebu – for a limited time only.

The social media accounts are at www.facebook.com/MagnumPH and @magnum_ph on Twitter. The hashtag is #MagnumCebu. (FREEMAN)