Luxury Retail Kingdom Expands in Cebu

For its glittering past and glamorous future, the country's oldest city - Cebu - adds another jewel in its crown, as Rustan's - the Philippines foremost luxury retailers - expands its flagship department store in the Queen City of the South.

Inspired by the tasteful elegance, the vibrant vivacity, and the global outlook of the Cebuanos, Rustan's Cebu has now tripled its scale. Bringing with it the premier labels and the best choices the department store had always been known and cherished for, Rustan's aims to better match the emergent lifestyles of the heart of the Visayas.

When it first opened in 1981 at the then bustling Mango Avenue, Rustan's Department Store Cebu became the landmark of luxury for the Cebuanos and nearby island provinces. In 1995, it became a part of Ayala Center Cebu, becoming a fixture in the Visayan's penchant for the finest things.

Now matching Cebu's rise as a global manufacturing center and lifestyle gateway to the rest of the region, Rustan's Cebu has reemerged with a new department store complex - now with three floors of prime retail space, housing the most coveted brands. From the store's previous 2,500 square-meter shopping space, the new and improved Rustan's Cebu now boasts three floors that totals 10,000 square meters, filled with the finest merchandise for the most discerning Visayan consumers.

The new Rustan's Department Store Cebu has specialty levels dedicated to the most luxurious finds in cosmetics, fashion, and home wares. In wide, well-lit, and well-curated shopping aisles, Rustan's Cebu is truly the only destination for the world's top luxury labels for Cebu shoppers.