CEBU, Philippines - These toys are not only for the little boys. The big boys are big fans, too. And the toys are here for everyone's taking.
New Ferrari models and LEGO® playsets are now available exclusively at Shell stations, with minimum purchase of Shell fuels. The set consists of buildable Ferrari collectibles made out of LEGO bricks. Available across the country, the new range is touted to embody the spirit of technological innovation and improved performance that is at the heart of Shell V-Power Nitro+ fuels.
Created in collaboration with Ferrari and the LEGO Group, the set introduces six new models that promise to delight collectors. It includes four iconic Ferrari cars, a Finish Line and Podium with a Scuderia Ferrari Engineer LEGO mini-figure, and a Shell Station modelled after the one at Fiorano Circuit, Scuderia Ferrari's private racetrack in Maranello, with a Shell Scientist LEGO mini-figure.
The new set builds on the success of the first range of collectibles launched in the Philippines in 2012. It is hoped "to continue to capture the imagination of customers and motorsports fans young and old to construct their very own racing world," according to Pilipinas Shell Vice President for Retail Anthony Lawrence Yam.
Shell has worked together with Ferrari and the LEGO® Group for more than half a year to create the new cars and playsets. The model cars in the new collection again feature the smallest pull-back motor ever produced by the LEGO Group, created especially for Shell, to propel each vehicle more than 2 metres on a single pull.
To rev up the excitement for Filipino motorists around the country, Pilipinas Shell brings back the life-size LEGO model car where Filipinos can feel what it's like to slide into a Formula 1 race car. The life-size LEGO model car is inspired by the Ferrari 150° Italia, which was built by Ferrari to specifically compete in the Formula 1 World Championship.
More information on the Shell V-Power Nitro+ LEGO collection is available at the website: www.shell.com.ph/LEGO.