CEBU, Philippines - Hanes is famous for its line of shirts and underwear as a brand, using fine quality materials in their making.
Keen on the quality of style and comfort they afford their customers with, the brand is notorious for opting to use fine grade cotton and polyester fibers - materials which have propelled the brand's standing in the retail world to stellar heights.
Over the years though, the brand has taken proactive steps in addressing issues related to eco-conservation and sustainability - through its EcoSmart trademark.
At its core, EcoSmart is all about fibers made from recycled content, covering recycled cotton and polyester fibers that are produced from recycled plastic bottles.
By using recycled plastic bottles in the production of polyester fibers, EcoSmart does what it can to lessen the volume of plastics sent to landfills, apart from lessening the need to produce petroleum-based virgin plastics.
All in all, EcoSmart says something about the areas where the players of the fashion and apparel industry can play a proactive eco-conscious and eco-friendly role.