Ipanema,Grendha & Rider

Brazilian brands Ipanema, Grendha and Rider recently had its grand entrance to Cebu’s fashion scene via a cocktail event - launch at the Treff Bar of Waterfront Cebu City Hotel and Casino. The metro’s top models paraded, showcasing the latest digs from Brazil with Cebu’s fashionable set in attendance.

At the helm to welcome  guests were the angelic and soft-spoken Kathy Tesoro– Visayas and Mindanao distributor and  the dashing Francisco “Patxi” Elizalde of ELRO Commercial and Industrial Corporation, the Philippine distributor of Grendene products, who said that “ We want people to know that we can help them in their sole searching. Our brands cater to a range of target markets. Rider boasts of technology similar to those employed to sports shoes. Ipanema has Gisele Bundchen as endorser so you know that it appeals to girls who want to finish off their casual get up with a bang. In the end, all you have to do is take your pick.”

Ipanema, Grendha and Rider are all yours for the picking at Chocolate Clothing Co., Isis, American Boulevard, Posh Hair and Nail Salon, Lava, Regatta and Red Alert. Here are some photos of the beautiful faces who made it that evening. Cheers and welcome to the Queen City of the South!