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Freeman Cebu Entertainment

Kapuso programs rule nationwide ratings war

- Ricky L. Calderon - The Freeman

With solid backing from tele-viewers, GMA 7 programs ruled the nationwide ratings last January according to the Nielsen TV Audience Measurement.

From January 1 to 31, 2013 (with January 27 to 31 based on overnight data), the Kapuso network got 33.1% of total day household audience share in the National Urban TV Audience Measurement while 32.4% was the rating garnered by ABS-CBN, with TV5 getting 1.7%.

The Kapuso network also led in the viewer-rich places in Urban Luzon and Mega Manila, which comprises 76% and 59% of total urban television households in the country.

GMA 7 also garnered a total of 36.9% total household audience share in the Urban Luzon area which is higher than 28.5% of ABS-CBN and 15.5% of TV5.

GMA also lead in Mega Manila where it got 37.9% total household audience share, higher than 26.5% of ABS-CBN and 16.3% of TV5.

Aside from this, several GMA programs made it to the list of the top-performing programs in Urban Luzon and Mega Manila where the multi-awarded news magazine program “Kapuso  Mo, Jessica Soho” was the number one program for the month of January.

Also getting good feedback is “Indio,” the first teleserye on TV of Senator Ramon “Bong” Revilla Jr. which got a total household rating of 25.4% in Urban Luzon and 26.9% in Mega Manila in its pilot week.

Meanwhile, Eat Bulaga, the longest-running noontime show, got the highest nationwide ratings compared to the shows of ABS-CBN and TV5 in Urban Luzon and Mega Manila.

Also making the list of the top rating programs are “Temptation of Wife,” “Magpakailanman,” “24 Oras,” “Pahiram ng Sandali,” “Pepito Manaloto: Ang Tunay na Buhay,” “Bubble Gang,” and  “Imbestigador,” proving the dominance of GMA 7 as far as ratings are concerned.

Other top-rating Kapuso shows were  “Kap’s Amazing Stories,” “Kapuso Movie Festival,” “Celebrity Bluff,” “Yesterday’s Bride,” “Magdalena,” “Wattajob,” “Smile Dong Hae,” “Sana ay Ikaw na Nga,” and “The Princess’s Man.”

GMA 7 and TV4 are subscribers of Nielsen TV Audience Measurement while ABS-CBN subscribes to Kantar.

***

John Lapus has broken his silence on the issue that Vice Ganda is the one who will star in the movie Girl Boy Bakla Tomboy which is supposed to be his launching movie. In his past interviews last year, Sweet mentioned this as next project after the movie Moron 5 and the Crying Lady made money at the box-office.

The concept of the movie Girl Boy Bakla Tomboy was given to Sweet by screenwriter Mel Del Rosario (whom Sweet refers to as his fairy godmother). When he was contracted by Viva Films to do his first solo starrer, that was the project suggested as his launching film which was approved by Vic del Rosario and Direk Wenn Deramas. It was really meant for Sweet.

Since it is supposed to be his launching film, Sweet and his handler from Star Magic talked to Viva and said he wanted to prepare for his solo movie. Besides, Direk Wenn wanted him to lose weight first. It so happened that Star Cinema, on the other hand, offered him a role in the launching flick of Kathryn Bernardo and Daniel Padilla which has a March playdate. Since he is still preparing for Girl Boy Bakla Tomboy, Sweet asked permission from Viva to allow him to accept the Kathryn and Daniel project first.

“Gusto ko sana na if I do my launching film, yun lang ang gagawin ko so I could concentrate on it. The role is kind of difficult so I decided to lose weight first by going on a diet and working out,” said Sweet.

But Direk Wenn wanted to shoot Girl Boy Bakla Tomboy since he just wrapped work in Kahit Puso’y Masugatan and asked Sweet if he would be willing to give up the said project, which Direk Wenn plans to offer to Vice Ganda. They will just think of a new concept for him.

Of course, Sweet was saddened by what happened but he just consoled himself with the thought that the project was not meant for him. Besides, he is not yet physically and mentally prepared to do his launching starrer.

But he doesn’t feel bad that the project was given to Vice. In fact, Sweet said he is supporting Vice in the project and he is happy that the movie was given to box-office star of Sisterakas.

***

Anyone who is piggish for dead on comments on Sen. Koko Pimentel’s latest ad need only to go online and realize that the senator has another hit on his hands.

The TV ad that comes on the heels of his much talked about “Zombie” advertisement released late last year, shows a housewife at a wet market trying to figure out from whom to buy pork. When a vendor entices her by saying that she has the freshest goods around, the consumer approaches the stall and begins inspecting the pig’s head. Though already suspicious of the rotting mask before her, she gives it the benefit of a doubt and takes a sniff. But lo and behold, the head comes alive — it’s a zombie porky, that’s for sure!

At this point, Sen. Koko appears and drives home an important point: “Di lang sa eleksyon ang dayaan. Double dead? Pandaraya yan! Talo ka dyan. Use your Koko-te. Pagwalang madaya, buhay ay kay saya.” Indeed.

Released just a few days ago, the ad has already received raves among hundreds of netizens for its witty concept and the truthful, timely message.

It will be remembered that the first Zombie ad of Sen. Koko Pimentel for voter registration had been cited by Adobo Magazine last year, and got global compliments on delivering a political advocacy message without the usual elements. If the overwhelming response to the second ad can be a gauge of its success, then we know already that Zombie Piggy is set to score another citation.

vuukle comment

AUDIENCE MEASUREMENT

DIREK WENN

GIRL BOY BAKLA TOMBOY

KAPUSO

KOKO PIMENTEL

MEGA MANILA

SWEET

URBAN LUZON

URBAN LUZON AND MEGA MANILA

VICE GANDA

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