CLI opens facility for young travelers

CEBU, Philippines — Property developer Cebu Landmasters Inc., (CLI) has expanded its hospitality portfolio with the opening of lyf Cebu City, located at Base Line Center in the mid-town area.

“We are excited for the opening of lyf Cebu City that offers young travelers an exciting blend of modern accommodations and a dynamic environment unmatched in Cebu. CLI’s hotel portfolio is growing and we are happy to offer a unique experience to VisMin’s growing tourism market,” said CLI Hotels & Resorts Director Mathias Bergundthal.

Designed to serve young travelers looking to immerse in local cultures, lyf Cebu City is located at CLI’s mixed-use property Base Line Center in mid-town Cebu near Fuente Osmeña Circle, a key venue of the vibrant Sinulog Festival held every January in the city.

The hotel offers 159 rooms of One of a Kind (studio queen), Side by Side (studio twin), All Together (2-bedroom) and All Together (4-bedroom) units, while presenting convenient access to surrounding commercial and essential establishments.

The new hotel which is the CLI’s third operational hotel, serves as the first lyf property in the VisMin region, and the 2nd in the Philippines.

A brand of global hotel operator The Ascott Limited, lyf (pronounced ‘life’) stands for “live your freedom,” the mantra of its target market of dynamic travelers.

The opening of lyf Cebu City brings CLI’s operational hotel count to three, following the launch of The Pad Co-Living last month with 258 rooms and Citadines Cebu City in 2019 with 180 rooms. Like the latter, lyf Cebu City is also operated by international hospitality group The AscottLimited.

In its mission to strengthen its hospitality business, CLI also has partnerships with other international hotel operators, including Radisson and Accor, and with local players like the Abaca Group.

The opening of lyf Cebu City gives CLI 10 projects under its hospitality portfolio, which now features more than 1,700 keys and 316 rooms currently completed.

Another hotel from the listed company is underway with the 200-room Citadines Bacolod City set to open in March 2024. Radisson Red with 144 rooms will also open by the end of the year.

Unaudited revenue from the listed company’s hospitality business shows a 67 percent increase year- on-year in 2023.

The strong performance supports the study published last year by property consultancy firm Colliers Philippines, mentioning CLI as one of the fast-growing real estate developers in the Visayas and Mindanao region.