Make it big in the realty business

The reality of one’s dreams can also be achieved in the business of realty. This I saw in the recent National Convention of Leuterio Realty held in Luxe Hotel in Cagayan de Oro City last week.  Behind the country’s biggest assembly of successful real estate practitioners is Leuterio Realty, a firm that has played a pivotal role in the growth of homegrown real estate projects which caught many big and formidable names in property development by surprise.

Leuterio Realty gained prominence in the real estate circle not only as the most prolific realty firm in the country in terms of the number of affiliate brokers and agents under it, but also in terms of sales volume delivered to developers in the last five years of active marketing. And yes, five years in the making, this realty has already made its decisive presence in 18 cities with a membership of over 10,000 and counting. What distinguishes it from other realty firms is, it is the one and only realty outside the United States, that sends the most number of delegates every year since 2013, to the world’s most prestigious and elite assembly of realtors – the National Association of Realtors Convention which is held yearly in the United States.

Proudly Cebuano, Leuterio Realty is the only realty in the Philippines that has garnered the most awards in terms of sales excellence, and as an organization itself having been bestowed by award-giving bodies in real estate as best residential agent, best commercial agent and as best property consultant by the Philippine Property Awards and in the Southeast Asia Property Awards in 2013. Last year, the firm also was also awarded as the Most Promising Enterprise by the Asia Pacific Entrepreneurship Award. The president, Mr. Anthony Leuterio, is expecting another two prestigious awards next month this time for its achievement in the field of real estate technology.

But what I am so amazed the most is the feat that its property sellers have made for themselves. When most people think that real estate selling is a tough pursuit, it seems that Leuterio Realty agents are just cherry-picking.                     One story I heard was that of an agent from Bohol who sold like P160 million worth of real estate projects in three months! She did it all in Facebook! Another inspiring story was that of a caretaker of pigs from the mountains of Carcar. With no connection and a “shy probinsiyana” that she was once, she made her millions in one year doing marketing of real estate products on Facebook and in other online channels. She now raises her own hogs and is investing in breeding sporting cocks in the same mountain where she used to work. There were many unique stories that were told but their success is not unique only to them.

The recent National Convention Leuterio Realty was not only a convention of some sort for social gathering or to chill out, it was an assembly of the best real estate marketers in the country sharing experiences and best practices at the time.

One important discovery and learning I have made in that convention is the reality of the rewards that real estate brings to people who would like to find their fortune in the realty business. Mr. Andy Manalac, the guru and authority of real estate marketing, who was also among the resource persons at the time, said of the opportunities that real estate marketers will reap next year. He said that the robust economy coupled with growing interest of OFWs in investing their hard-earned money in solid and safe assets, are among the drivers of real estate market in 2016 to become bigger and wider than ever.

To make money in real estate selling, one has to have a good support system: Technology, training and seminars, product awareness and mastery, and a collaborative network are just some of the few essentials that catapults your business as a broker or realtor.

And if some of you think that you’re old, too late or simply new to get into real estate marketing, think again. Many have become millionaires in real estate not because they’re a veteran in the business, but because the market is growing and the system of selling is not anymore done the way it was done some 10 years back.

If you want to be part of the real estate boom and would like to try earning your first millions in the realty business, attend a free seminar on November 4 on the basics of real estate selling to be conducted by no less than the phenomenal real estate innovator and marketer, Mr. Anthony Leuterio himself. To reserve a seat, send your name to 09433087010.