Isuzu and the All-New mu-X deliver in World on Wheels

CEBU, Philippines - MOTORING enthusiasts residing in the Visayas had a great show as Isuzu Philippines Corporation (IPC) showcased its lineup of reliable, durable and fuel efficient vehicles.

The event called Isuzu World on Wheels was held in Oakridge Pavilion on A.S. Fortuna Street in Banilad, Cebu City last October 16-17, 2014. It was a motoring spectacle that declares IPC is truly Driven to Deliver.

"Cebu has always been, and remains to be, one of Isuzu Philippines Corporation's strongest markets," said IPC President Nobuo Izumina. "This is hardly surprising as the place's mix of highly urbanized areas and breathtaking agricultural and seaside landscape makes it the perfect setting for Isuzu vehicles, which are well-equipped to serve both leisure and utility purposes. It is only fitting that we at IPC continue to provide Cebuanos the best that the Isuzu brand can offer, and at present, this means introducing to them the All-New mu-X."

Taking center stage at Isuzu's biggest event this year in the Visayas was none other the All-New mu-X, which was launched only a few days before the recent staging of the 5th Philippine International Motor Show, where the model was a crowd drawer. The All-New mu-X, IPC's flagship SUV model, arrives in the Philippine market loaded with advanced technological and design features that make the premium vehicle truly Ready to Impress.

Already a smashing success in the National Capital Region, the All-New mu-X will mark its debut in Cebu at the Isuzu World on Wheels show, offering customers residing in the Visayas the chance to experience the luxurious features and impressive performance that the All-New mu-X is packed with.

The All-New mu-X is available in three "Ready to Impress" variants, led by the mu-X LS-A that comes in either four-wheel-drive or two-wheel-drive configuration, both fitted with a 5-speed automatic transmission. Next are the mu-X LS-M, which has a two-wheel-drive system and a 5-speed manual transmission, and the mu-X LS that is also equipped with a two-wheel-drive system and a 5-speed manual transmission.

In whatever variant, the All-New mu-X is designed with ideal dimensions, flaunting an exterior package that's easy to maneuver and park while having an interior that can comfortably seat seven passengers. It is powered by a Isuzu's new 4JK1-TC 2.5-liter diesel engine that has Common Rail Direct Injection and an intercooled Variable Geometry System turbocharger, allowing it to produce 136 Ps at 3,400 rpm and a high 320 Nm of torque from 1,800 to 2,800 rpm.

Along with the All-New mu-X,  the event showcased the best models  IPC is offering. Leading the pack is one of IPC's, as well as the country's, bestselling models – the Isuzu Crosswind XT Limited Edition. The 2014 Crosswind XT Limited Edition boasts of features like the new rear spoiler integrated with LED lamp, 3.5 inch digital LCD entertainment system and the chromed fog lamps and radiator grille set.

The Isuzu D-MAX X-Series pickup  A/T or M/T version was also on display,  a model which is perfect for the digital-savvy and active lifestyles of the "Millennial" generation.

Apart from its very popular passenger models, IPC also displayed its commercial vehicles like the i-Van UV express shuttle or school bus, D-MAX cab and chassis with passenger van body, NHR Flexiqube, NKR light-duty truck and even a marine engine, among other world-class Isuzu diesel-powered models. Cebuanos had a blast ass all Isuzu vehicles were available for testing during the event.

At Isuzu World on Wheels, IPC will also turn over 300 units of assorted Isuzu truck models to Orix Leasing and Finance Corporation. The trucks are intended for use by Dranix Distributors, Inc., one of the biggest trucking companies in Cebu.

For more information on IPC, log on to www.isuzuphil.com.  (FREEMAN)