CEBU, Philippines - Crimson Resort & Spa kicked off its long term expansion plan with the opening of its P90 million food and beverage outlet named Azure Beach Club.
Azure ushers in the beach club trend in Cebu, a trend that started in Europe and popularized in Asia in recent years.
"This is a timely development that will provide us with yet another advantage to be able to compete with other destinations that we are tightly vying with," said resort manager Kristofer Quadros.
Quadros said Cebu, which is aiming to become a world-class tourism destination, should provide sophisticated facilities for both local and foreign tourists.
"It is our way of providing a new and exciting destination to continue to please both global and domestic market," he said.
The 290-room resort located at Mactan Island aims to make Azure Beach Club, a separate destination, inside the 6.9-hectare property owned and developed by Filinvest Land Inc.
"Food and beverage is one of the main highlights of Azure that's why we made sure to invest in the finest cookery to provide a variety of flavors for diners. Grilled and roasted specialties are among the menu highlights and for these we have invested in tandoors, open flame grill and brick oven," Quadros said adding that the facility will give a day-to-night transition of lifestyle dining and entertainment.
The restaurant will feature modern Asian cuisine with flavors and influences from Indonesia, Japan, Vietnam, and the Philippines.
"The rock bar is an experience on its own," he added.
Azure Beach Club is set to officially open on the 24th of this month.
Quadros believes that there is a huge market for food and beverage, while walk-in market, not necessarily the in-house guests of the resort has shown active movement and that lifestyle dining has become an important requirement for the new breed market.
At present, the Crimson Resort management is drawing plans to propose for major expansion to add another 100 to 150 more rooms, aside from other renovations in other facilities of the property, Quadros said. (FREEMAN)