Array
(
    [results] => Array
        (
            [0] => Array
                (
                    [ArticleID] => 256443
                    [Title] => For fashionistas and collectors
                    [Summary] => Limited edition phones, anyone? 


That’s what Siemens does occasionally, coming out with limited edition mobiles for both collectors and fashionistas. Its latest offerings: the SL55 Escada and SX1 McLaren.


The SL55 Escada is a slider phone so one-of-a-kind with its fuchsia casing and pink keypad, surely an attention-getter. Wear it and it becomes a fashion accessory.


                    [DatePublished] => 2004-07-05 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 
                    [AuthorName] => 
                    [SectionName] => Telecoms
                    [SectionUrl] => telecoms
                    [URL] => 
                )

            [1] => Array
                (
                    [ArticleID] => 238232
                    [Title] => Siemens SX1: Fun in customizing pics
                    [Summary] => From a mere calling device, the cellular phone has evolved to become our digital assistant – organizing our personal information, keeping tabs of our appointments, reminding us of important dates –  the gatekeeper of information in the narrative of our lives.


Then it became the extension of ourselves – customized colors, ringtones, wallpapers, music, images and casing became the order of the day, bringing to fruition the cult of personalization that is predominant in almost every field from PCs to pizzas to fashion. 


                    [DatePublished] => 2004-02-09 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 1289184
                    [AuthorName] => Eden Estopace
                    [SectionName] => Telecoms
                    [SectionUrl] => telecoms
                    [URL] => 
                )

            [2] => Array
                (
                    [ArticleID] => 235670
                    [Title] => Siemens’ SX1 changes the  face of mobile telephones
                    [Summary] => Siemens Information and Communication Mobile (Siemens mobile) recently launched an instant design classic with its next-generation mobile phone – the SX1. 


A unique keypad arrangement, outstanding design and the world’s most powerful suite of features and applications for its size set the SX1 apart from other handsets – perfect for the most demanding mobile phone consumers.


                    [DatePublished] => 2004-01-19 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 
                    [AuthorName] => 
                    [SectionName] => Telecoms
                    [SectionUrl] => telecoms
                    [URL] => 
                )

        )

)

SX1

Array
(
    [results] => Array
        (
            [0] => Array
                (
                    [ArticleID] => 256443
                    [Title] => For fashionistas and collectors
                    [Summary] => Limited edition phones, anyone? 


That’s what Siemens does occasionally, coming out with limited edition mobiles for both collectors and fashionistas. Its latest offerings: the SL55 Escada and SX1 McLaren.


The SL55 Escada is a slider phone so one-of-a-kind with its fuchsia casing and pink keypad, surely an attention-getter. Wear it and it becomes a fashion accessory.


                    [DatePublished] => 2004-07-05 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 
                    [AuthorName] => 
                    [SectionName] => Telecoms
                    [SectionUrl] => telecoms
                    [URL] => 
                )

            [1] => Array
                (
                    [ArticleID] => 238232
                    [Title] => Siemens SX1: Fun in customizing pics
                    [Summary] => From a mere calling device, the cellular phone has evolved to become our digital assistant – organizing our personal information, keeping tabs of our appointments, reminding us of important dates –  the gatekeeper of information in the narrative of our lives.


Then it became the extension of ourselves – customized colors, ringtones, wallpapers, music, images and casing became the order of the day, bringing to fruition the cult of personalization that is predominant in almost every field from PCs to pizzas to fashion. 


                    [DatePublished] => 2004-02-09 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 1289184
                    [AuthorName] => Eden Estopace
                    [SectionName] => Telecoms
                    [SectionUrl] => telecoms
                    [URL] => 
                )

            [2] => Array
                (
                    [ArticleID] => 235670
                    [Title] => Siemens’ SX1 changes the  face of mobile telephones
                    [Summary] => Siemens Information and Communication Mobile (Siemens mobile) recently launched an instant design classic with its next-generation mobile phone – the SX1. 


A unique keypad arrangement, outstanding design and the world’s most powerful suite of features and applications for its size set the SX1 apart from other handsets – perfect for the most demanding mobile phone consumers.


                    [DatePublished] => 2004-01-19 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 
                    [AuthorName] => 
                    [SectionName] => Telecoms
                    [SectionUrl] => telecoms
                    [URL] => 
                )

        )

)

abtest

For fashionistas and collectors

July 5, 2004 - 12:00am

Limited edition phones, anyone? That’s what Siemens does occasionally, coming out with limited edition mobiles for both collectors and fashionistas. Its latest offerings: the SL55 Escada and SX1 McLaren. The...

Telecoms

Siemens SX1: Fun in customizing pics

By Eden Estopace | February 9, 2004 - 12:00am

From a mere calling device, the cellular phone has evolved to become our digital assistant – organizing our personal information, keeping tabs of our appointments, reminding us of important dates – the...

Telecoms

Siemens’ SX1 changes the face of mobile telephones

January 19, 2004 - 12:00am

Siemens Information and Communication Mobile (Siemens mobile) recently launched an instant design classic with its next-generation mobile phone – the SX1. A unique keypad arrangement, outstanding design and...

Telecoms