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                    [ArticleID] => 288330
                    [Title] => Customer relations management boosting ATM maximization
                    [Summary] => With branch automation pushing transactions out of banks to more cost-effective channels, and the increasing focus on retail products sales, more banks will butt heads as they fight for customers in saturated markets. 


A way around this is to use customer relationship management (CRM) to sell to existing customers, a move that will ultimately lead full circle back to what is now becoming the customers’ main point of contact – the ATM or automated teller machines.


                    [DatePublished] => 2005-07-26 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 
                    [AuthorName] => 
                    [SectionName] => Banking
                    [SectionUrl] => banking
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SUSAN HWEE

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                    [Title] => Customer relations management boosting ATM maximization
                    [Summary] => With branch automation pushing transactions out of banks to more cost-effective channels, and the increasing focus on retail products sales, more banks will butt heads as they fight for customers in saturated markets. 


A way around this is to use customer relationship management (CRM) to sell to existing customers, a move that will ultimately lead full circle back to what is now becoming the customers’ main point of contact – the ATM or automated teller machines.


                    [DatePublished] => 2005-07-26 00:00:00
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abtest

Customer relations management boosting ATM maximization

July 26, 2005 - 12:00am

With branch automation pushing transactions out of banks to more cost-effective channels, and the increasing focus on retail products sales, more banks will butt heads as they fight for customers in saturated markets....

Banking