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                    [ArticleID] => 367779
                    [Title] => RFM enters market for ready-to-drink milk
                    [Summary] => 



RFM Corp. has entered venture into the ready-to-drink (RTD) milk business through its recently launched Selecta Fortified Filled Milk product.


RFM Corp. president and chief executive officer Jose  Concepcion III told reporters that the company sees huge potential in the  RTD milk market which is currently dominated by the more expensive fresh and non-fat milk manufacturers.


The RTD milk market, Concepcion pointed out, is currently worth only about P4.5 billion, as the bulk of the market remains with the powdered milk segment.


                    [DatePublished] => 2006-11-09 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 1805266
                    [AuthorName] => Marianne V. Go
                    [SectionName] => Business
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SUNKIST AND SELECTA MOO

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                    [ArticleID] => 367779
                    [Title] => RFM enters market for ready-to-drink milk
                    [Summary] => 



RFM Corp. has entered venture into the ready-to-drink (RTD) milk business through its recently launched Selecta Fortified Filled Milk product.


RFM Corp. president and chief executive officer Jose  Concepcion III told reporters that the company sees huge potential in the  RTD milk market which is currently dominated by the more expensive fresh and non-fat milk manufacturers.


The RTD milk market, Concepcion pointed out, is currently worth only about P4.5 billion, as the bulk of the market remains with the powdered milk segment.


                    [DatePublished] => 2006-11-09 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 1805266
                    [AuthorName] => Marianne V. Go
                    [SectionName] => Business
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RFM enters market for ready-to-drink milk

By Marianne V. Go | November 9, 2006 - 12:00am

RFM Corp. has entered venture into the ready-to-drink (RTD) milk business through its recently launched Selecta Fortified Filled Milk product. RFM Corp. president and chief executive officer Jose Concepcion...

Business