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In order for sellers to adapt  to the challenges posed by changing customer profiles, an information technology supplier has called on players in the selling business to embrace the relatively new concept of "insight selling."Executive Vice President Elvi Suficiencia of M

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SUFICIENCIA

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abtest

Coping with social media go digital to progress with changing market

By Carlo S. Lorenciana | July 2, 2014 - 12:00am

As digital technology continues to transform the marketing landscape, businesses need to adapt to change to cope with the ever changing consumer online spending habits.

Freeman Cebu Business

IT exec: Sell insights, not solutions

By John M. Destacamento | September 25, 2013 - 12:00am

In order for sellers to adapt  to the challenges posed by changing customer profiles, an information technology supplier has called on players in the selling business to embrace the relatively new concept of...

Freeman Cebu Business

Lohas influence inspires "green" product designs

By Jessica B. Natad | July 13, 2010 - 12:00am

As appeals all over the world to help lessen if not solve the global warming escalates, more and more manufacturers have also incorporated environment-friendly measures and features in their products to address this...

Freeman Cebu Business