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The airline revenue management (ARM) that is now  adopted by most low-cost airlines in the country is the same sachet  marketing strategy now applied by most companies in the Philippines.
                    [DatePublished] => 2010-07-22 00:00:00
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                    [AuthorName] => Jessica B. Natad
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SAN JOSE MINDORO

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Airlines maximize profits through sachet marketing

By Jessica B. Natad | July 22, 2010 - 12:00am

The airline revenue management (ARM) that is now adopted by most low-cost airlines in the country is the same sachet marketing strategy now applied by most companies in the Philippines.

Freeman Cebu Business