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A campaign that used mobile technology to literally lighten the load of public school students won for the Philippines its first ever Grand Prix at the Cannes Lions International Festival of Creativity, the highest honor given by what is considered in the industry as the Oscars of advertising.

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REI INAMOTO

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abtest

A first for the Philippines DM9, Smart project garners “Oscars” of advertising top plum

June 24, 2013 - 12:00am

A campaign that used mobile technology to literally lighten the load of public school students won for the Philippines its first ever Grand Prix at the Cannes Lions International Festival of Creativity, the highest...

Freeman Cebu Business