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                    [Title] => Using the power of celebrity endorsement and PR in brand campaigns
                    [Summary] => Celebrity branding or endorsement is a strategy in marketing that utilizes star power to promote a brand, product, or service. It is also a very effective tool in raising awareness of certain advocacies or causes.
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                    [Title] => Selling pictures of the Pope
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The Vatican is the smallest independent state. But to the faithful, it could be the most powerful.

                    [DatePublished] => 2015-01-18 00:00:00
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                    [Title] => Brazen hacker group LulzSec says it's disbanding
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A publicity-seeking hacker group that has blazed a path of destruction  on the Internet over the last two months says it is dissolving itself.
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                    [Title] => China's online population reaches 477M
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The number of Internet users in China reached 477 million as of the end of March, while websites registered with the authorities climbed to 3.82 million, a senior telecommunication official said Monday.
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                    [Title] => China to crack down on "illegal" publicity activities on Internet
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China will launch a two-month campaign beginning the middle of this month, to crack down on "illegal" publicity activities on the Internet.
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                    [Title] => Fists of folly and bad publicity
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One of Bruce Lee’s most famous films was titled “Fists of Fury”.
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                    [Title] => Donald Trump, Barbara Walters together again on TV
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NEW YORK (AP) – Celebrity feuds can't last forever when there is publicity to be had. Just ask Donald Trump and Barbara Walters.
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Something amiss is going on in the Subic rape trial. It is generating excessive and needless publicity that may ultimately cast serious doubts on whether both parties have been afforded due process of law-on whether the opposing sides have been given a fair and impartial trial. There is a looming possibility that the losing party may cry injustice because of prejudicial publicity.


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                    [Title] => Miriam hits ‘publicity hungry’ colleagues
                    [Summary] => Pro-administration Sen. Miriam Defensor-Santiago criticized her own colleagues at the Senate for playing to the media and making the most out of inquiries "in aid of legislation."  


Santiago gave this assessment of the Senate’s investigations on jueteng, the "Hello, Garci" tapes, Venable LLP contract and the NorthRailway project, which are carried live by a major cable television network and a number of TV and radio stations nationwide.


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publicity

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                    [DatePublished] => 2011-05-16 18:00:46
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                    [ColumnID] => 133943
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                    [DatePublished] => 2009-04-30 09:25:32
                    [ColumnID] => 133272
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                    [Title] => Prejudicial publicity
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Something amiss is going on in the Subic rape trial. It is generating excessive and needless publicity that may ultimately cast serious doubts on whether both parties have been afforded due process of law-on whether the opposing sides have been given a fair and impartial trial. There is a looming possibility that the losing party may cry injustice because of prejudicial publicity.


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                    [Title] => Miriam hits ‘publicity hungry’ colleagues
                    [Summary] => Pro-administration Sen. Miriam Defensor-Santiago criticized her own colleagues at the Senate for playing to the media and making the most out of inquiries "in aid of legislation."  


Santiago gave this assessment of the Senate’s investigations on jueteng, the "Hello, Garci" tapes, Venable LLP contract and the NorthRailway project, which are carried live by a major cable television network and a number of TV and radio stations nationwide.


                    [DatePublished] => 2005-10-17 00:00:00
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abtest

Using the power of celebrity endorsement and PR in brand campaigns

October 6, 2022 - 5:16pm

Celebrity branding or endorsement is a strategy in marketing that utilizes star power to promote a brand, product, or service....

Biz Memos

Publicity

October 31, 2019 - 12:00am

Publicity

Litra-talk

Selling pictures of the Pope

January 18, 2015 - 12:00am

The Vatican is the smallest independent state. But to the faithful, it could be the most powerful.

Business

Brazen hacker group LulzSec says it's disbanding

June 26, 2011 - 11:02am

A publicity-seeking hacker group that has blazed a path of destruction on the Internet over the last two months says it is dissolving itself.

China's online population reaches 477M

May 16, 2011 - 6:00pm

The number of Internet users in China reached 477 million as of the end of March, while websites registered with the authorities climbed to 3.82 million, a senior telecommunication official said Monday.

China to crack down on "illegal" publicity activities on Internet

April 13, 2011 - 5:26pm

China will launch a two-month campaign beginning the middle of this month, to crack down on "illegal" publicity activities on the Internet.

Fists of folly and bad publicity

By CTALK | By Cito Beltran | February 19, 2010 - 12:00am

One of Bruce Lee’s most famous films was titled “Fists of Fury”.

Opinion

Donald Trump, Barbara Walters together again on TV

April 30, 2009 - 9:25am

NEW YORK (AP) – Celebrity feuds can't last forever when there is publicity to be had. Just ask Donald Trump and Barbara Walters.

Prejudicial publicity

By A LAW EACH DAY (KEEPS TROUBLE AWAY) | By Jose C. Sison | September 18, 2006 - 12:00am

Something amiss is going on in the Subic rape trial. It is generating excessive and needless publicity that may ultimately cast serious doubts on whether both parties have been afforded due process of law-on...

Opinion

Miriam hits ‘publicity hungry’ colleagues

October 17, 2005 - 12:00am

Pro-administration Sen. Miriam Defensor-Santiago criticized her own colleagues at the Senate for playing to the media and making the most out of inquiries "in aid of legislation." Santiago gave this...

Headlines