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                    [ArticleID] => 383920
                    [Title] => Branding is the key to stay in business
                    [Summary] => 



While branding is considered as one of the most effective ways to survive in today's highly competitive business landscape, start-up and small companies may not need to shell out huge budget for branding efforts, as this can be done at less or no cost.


Advertising and marketing expert Dickie Soriano told Cebuano entrepreneurs to take "good care" of their employees, as they can be the effective brand builders.


                    [DatePublished] => 2007-02-07 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 1298072
                    [AuthorName] => Ehda Dagooc
                    [SectionName] => Freeman Cebu Business
                    [SectionUrl] => cebu-business
                    [URL] => 
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PINPOINT INC

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                    [Title] => Branding is the key to stay in business
                    [Summary] => 



While branding is considered as one of the most effective ways to survive in today's highly competitive business landscape, start-up and small companies may not need to shell out huge budget for branding efforts, as this can be done at less or no cost.


Advertising and marketing expert Dickie Soriano told Cebuano entrepreneurs to take "good care" of their employees, as they can be the effective brand builders.


                    [DatePublished] => 2007-02-07 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 1298072
                    [AuthorName] => Ehda Dagooc
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                    [SectionUrl] => cebu-business
                    [URL] => 
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Branding is the key to stay in business

By Ehda Dagooc | February 7, 2007 - 12:00am

While branding is considered as one of the most effective ways to survive in today's highly competitive business landscape, start-up and small companies may not need to shell out huge budget for branding...

Freeman Cebu Business