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                    [Summary] => The18th Philippine Advertising Congress celebrates Filipino Big Ideas as the key to progress. In line with the theme, the Araw Awards, which is organized by the Advertising Board of the Philippines, has adopted innovations that reflect the realities which the globalizing advertising industry has faced in recent years. Implemented reforms which include redefining the criteria for judges, as well as the introduction of new categories such as Direct Mail and Interactive, were based on the suggestions of previous Creative Committee members.
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PEACHY TODINO-PACQUING

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abtest

Araw Awards intensifies criteria for judging

October 17, 2003 - 12:00am

The18th Philippine Advertising Congress celebrates Filipino Big Ideas as the key to progress. In line with the theme, the Araw Awards, which is organized by the Advertising Board of the Philippines, has adopted innovations...

Business