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                    [Title] => The science of shopping
                    [Summary] => In the work I do, I observe features, habits, cultural differences and ask why, while combining appear-ances and defining origin-places in near and faraway islands. On the other hand, Paco Underhill, author of Why We Buy, The Science of Shopping, does the same, but confines himself to shoppers’ habits in urban areas. He has undertaken behavioral research in the retail environment.


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                    [AuthorName] => Tingting Cojuangco
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PACO UNDERHILL

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The science of shopping

By Tingting Cojuangco | September 4, 2005 - 12:00am

In the work I do, I observe features, habits, cultural differences and ask why, while combining appear-ances and defining origin-places in near and faraway islands. On the other hand, Paco Underhill, author of Why...

Sunday Lifestyle