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                    [ArticleID] => 143238
                    [Title] => Lucio Tan group gears up for battle over corned beef market in Luzon
                    [Summary] => The Lucio Tan group is gearing up for a major battle in a new field as it is set to launch a P60-million advertising campaign for its newly-acquired processed meat brands.


Tan’s Foremost Farms, the country’s leading livestock company, will soon embark on a nationwide multimedia campaign to promote its latest food line, the Winner brand of corned beef.


                    [DatePublished] => 2001-12-11 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 1096615
                    [AuthorName] =>  Christina Mendez
                    [SectionName] => Business
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PACIFIC MEAT CO

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                    [Title] => Lucio Tan group gears up for battle over corned beef market in Luzon
                    [Summary] => The Lucio Tan group is gearing up for a major battle in a new field as it is set to launch a P60-million advertising campaign for its newly-acquired processed meat brands.


Tan’s Foremost Farms, the country’s leading livestock company, will soon embark on a nationwide multimedia campaign to promote its latest food line, the Winner brand of corned beef.


                    [DatePublished] => 2001-12-11 00:00:00
                    [ColumnID] => 133272
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Lucio Tan group gears up for battle over corned beef market in Luzon

By Christina Mendez | December 11, 2001 - 12:00am

The Lucio Tan group is gearing up for a major battle in a new field as it is set to launch a P60-million advertising campaign for its newly-acquired processed meat brands. Tan’s Foremost Farms, the country’s...

Business