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In the NBA's efforts to grow its popularity in Europe, it may have picked up a way of also boosting revenues back home.

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NEW YORK KNICKS AND MILWAUKEE BUCKS

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abtest

Silver: Having jersey sponsors in NBA 'inevitable'

By Mattias Karen | January 15, 2015 - 2:51pm

In the NBA's efforts to grow its popularity in Europe, it may have picked up a way of also boosting revenues back home.

Sports