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NEW COKE

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abtest

The death of the iPod

By Scott R. Garceau | September 24, 2014 - 12:00am

While many Apple fans were getting goosebumps over the unveiling of the upcoming iWatch (Oh, great: a watch to replace the...

For Men

Youth marketing: The simple rules for selling me sh**

By Pepe Diokno | November 17, 2007 - 12:00am

Modern Living

Soft drink, hard sell

By Scott R. Garceau | July 18, 2004 - 12:00am

What could be more pop, and more American, than the image of Coca-Cola, the sugar-and-water beverage that, even after 100 years on the market, is still available practically everywhere in the world? And yet, as Constance...

Sunday Lifestyle