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                    [Title] => Who wears the shoes?
                    [Summary] => For And 1’s Asia-Pacific manager Justin Cupps, it’s how many players wearing the shoes that’s more important than who they are.


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Of the hundreds of sports shoes out in the market, And 1 is proud of its distinction as the only brand exclusively dedicated to basketball. No other sport counts. Basketball is its be-all.


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abtest

Who wears the shoes?

By Joaquin M. Henson | January 28, 2004 - 12:00am

For And 1’s Asia-Pacific manager Justin Cupps, it’s how many players wearing the shoes that’s more important than who they are.

Sports

Daring to be different

By Joaquin M. Henson | January 27, 2004 - 12:00am

In a world of jiving hoop junkies, And 1 stands out as the purveyor of non-conformist basketball. It’s a dare-to-be-different brand. If you’re not afraid to admit you play the game with an attitude, you’re...

Sports