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                    [Title] => How PR can defuse a crisis
                    [Summary] => Some years back, Metrolab Industries Inc. developed Block and White skin whitening lotion on the strength of a market research study that showed 60 percent of Filipino women wanted a fair rather than a brown skin. Metrolab had the product tested and approved by the Bureau of Food and Drugs (BFAD) and introduced it into the market with tri-media advertising. In no time the product became a smashing success, so much so that Metrolab was eyeing a conservative P250 million turnover sales by the end of the first marketing year.


                    [DatePublished] => 2003-07-25 00:00:00
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                    [AuthorName] => Charlie A. Agatep
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METROLAB

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abtest

How PR can defuse a crisis

By Charlie A. Agatep | July 25, 2003 - 12:00am

Some years back, Metrolab Industries Inc. developed Block and White skin whitening lotion on the strength of a market research study that showed 60 percent of Filipino women wanted a fair rather than a brown skin....

Business