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The search for one brand identity and one image for the country’s design-driven export industry was finally addressed in a recently concluded branding workshop attended by 55 industry leaders of business support organizations representing furniture, handicraft, home and fashion accessories, holiday décor and wearables; together with design icons and government officials of the Department of Trade and Industry and the Center for International Trade Expositions and Missions (CITEM).
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MERCHANDISE DEVELOPMENT PROGRAM

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The search for one brand identity and one image for the country’s design-driven export industry was finally addressed in a recently concluded branding workshop attended by 55 industry leaders of business support organizations representing furniture, handicraft, home and fashion accessories, holiday décor and wearables; together with design icons and government officials of the Department of Trade and Industry and the Center for International Trade Expositions and Missions (CITEM).
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abtest

Export leaders push 1 brand, 1 image, 1 show

July 16, 2011 - 12:00am

The search for one brand identity and one image for the country’s design-driven export industry was finally addressed in a recently concluded branding workshop attended by 55 industry leaders of business support...

Business