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                    [Summary] => What if the country’s marketing gurus told their secrets to success? It would probably feel like going through a crash course in advanced marketing–definitely a valuable experience for aspiring businessmen and young marketing practitioners. This is what the Philippine Marketing Association offers in a book it recently launched entitled "Marketing Shift: From Basics to Breakthroughs". This volume compiles personal accounts, insights and strategic learnings of veteran marketers and entrepreneurs from successful corporations.


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MARKETING SHIFT

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abtest

New PMA book features secrets of marketing gurus

August 8, 2001 - 12:00am

What if the country’s marketing gurus told their secrets to success? It would probably feel like going through a crash course in advanced marketing–definitely a valuable experience for aspiring businessmen...

Business