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                    [ArticleID] => 192885
                    [Title] => US expert urges local exporters to change strategy
                    [Summary] => Filipino exporters should move away from a price competitive strategy and instead shift to a value-added strategy, according to Mark Van Fleet, managing director for international business development of the US Chamber of Commerce.


Van Fleet, said "if you just compete based on price, it will not be a long-term competitive strategy." He pointed out that exporters from India, Thailand and China could easily undercut Filipino exporters.


Accordingly, Van Fleet advised Filipino exporters to move toward more value-added albeit higher priced exports.


                    [DatePublished] => 2003-01-26 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 1805266
                    [AuthorName] => Marianne V. Go
                    [SectionName] => Business
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MARK VAN FLEET

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                    [ArticleID] => 192885
                    [Title] => US expert urges local exporters to change strategy
                    [Summary] => Filipino exporters should move away from a price competitive strategy and instead shift to a value-added strategy, according to Mark Van Fleet, managing director for international business development of the US Chamber of Commerce.


Van Fleet, said "if you just compete based on price, it will not be a long-term competitive strategy." He pointed out that exporters from India, Thailand and China could easily undercut Filipino exporters.


Accordingly, Van Fleet advised Filipino exporters to move toward more value-added albeit higher priced exports.


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                    [ColumnID] => 133272
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US expert urges local exporters to change strategy

By Marianne V. Go | January 26, 2003 - 12:00am

Filipino exporters should move away from a price competitive strategy and instead shift to a value-added strategy, according to Mark Van Fleet, managing director for international business development of the US Chamber...

Business