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                    [ArticleID] => 195983
                    [Title] => Sony, Photokina formalize marketing partnership
                    [Summary] => Sony Philippines Inc. and Photokina Marketing Corp. (PMC) formally announced yesterday that they have entered into a marketing-distribution partnership.


PMC, owned by the Chua family, will distribute Sony’s various digital products through its 130 Photo Plus outlets and 500 retail outlets. Sony decided to tap PMC since statistics show that 60 percent of digital products are sold through photo retail outlets.


                    [DatePublished] => 2003-02-19 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 1805266
                    [AuthorName] => Marianne V. Go
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MANILA STANDARD AND TODAY

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                    [ArticleID] => 195983
                    [Title] => Sony, Photokina formalize marketing partnership
                    [Summary] => Sony Philippines Inc. and Photokina Marketing Corp. (PMC) formally announced yesterday that they have entered into a marketing-distribution partnership.


PMC, owned by the Chua family, will distribute Sony’s various digital products through its 130 Photo Plus outlets and 500 retail outlets. Sony decided to tap PMC since statistics show that 60 percent of digital products are sold through photo retail outlets.


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abtest

Sony, Photokina formalize marketing partnership

By Marianne V. Go | February 19, 2003 - 12:00am

Sony Philippines Inc. and Photokina Marketing Corp. (PMC) formally announced yesterday that they have entered into a marketing-distribution partnership. PMC, owned by the Chua family, will distribute Sony’s...

Business