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                    [Title] => PHD’s latest book explores game mechanics as business model for future
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An estimated one billion people spend at least one hour every day playing computer and video games. Why do people put more effort into these games than their day jobs and personal relationships? Game Change, the latest book from global media and communications agency PHD, discusses how “gamification” can be harnessed and applied as a business model for the future.

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MALCOLM DEVOY

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An estimated one billion people spend at least one hour every day playing computer and video games. Why do people put more effort into these games than their day jobs and personal relationships? Game Change, the latest book from global media and communications agency PHD, discusses how “gamification” can be harnessed and applied as a business model for the future.

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abtest

PHD’s latest book explores game mechanics as business model for future

January 27, 2014 - 1:07pm

An estimated one billion people spend at least one hour every day playing computer and video games. Why do people put more effort into these games than their day jobs and personal relationships? Game Change, the...

Business