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                    [ArticleID] => 181299
                    [Title] => Brands with the txt factor
                    [Summary] => According to a 1984 study, the average consumer was even then exposed to some 1,600 ads a day. Imagine how far the consumer industry has come since then. Literally, there is a clutter of advertising messages. Add to that the fact that people are now submerged in the not-a-minute-to-spare culture. They have less time to think about products on the market. They do not have an elaborate decision-making process on which brand of coffee to buy or which shampoo to go with what conditioner. For marketers, strategy is really key.
                    [DatePublished] => 2002-10-25 00:00:00
                    [ColumnID] => 136112
                    [Focus] => 0
                    [AuthorID] => 1778145
                    [AuthorName] => TXT IN D CITY  by Patrick R. Garcia (BIDSHOT WIRELESS SERVICES)
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MAG-NESTL

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                    [Title] => Brands with the txt factor
                    [Summary] => According to a 1984 study, the average consumer was even then exposed to some 1,600 ads a day. Imagine how far the consumer industry has come since then. Literally, there is a clutter of advertising messages. Add to that the fact that people are now submerged in the not-a-minute-to-spare culture. They have less time to think about products on the market. They do not have an elaborate decision-making process on which brand of coffee to buy or which shampoo to go with what conditioner. For marketers, strategy is really key.
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Brands with the txt factor

By TXT IN D CITY by Patrick R. Garcia (BIDSHOT WIRELESS SERVICES) | October 25, 2002 - 12:00am

According to a 1984 study, the average consumer was even then exposed to some 1,600 ads a day. Imagine how far the consumer industry has come since then. Literally, there is a clutter of advertising messages. Add...

Technology