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                    [Title] => Inday Badiday: Pinoy ‘infotainment’ pioneer
                    [Summary] => Arguably, Inday Badiday was a pioneer  of "infotainment" in the Philippines. She was a class by herself in her genre of journalism.


Lourdes Jimenez-Carvajal was her real name. And she magically transformed gossip into a much-sought multimillion-peso commodity in the country.


"Ate Luds," as she was fondly called, also made gossip a form of "character analysis" of stars in the local entertainment industry.


                    [DatePublished] => 2003-10-02 00:00:00
                    [ColumnID] => 133272
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                    [AuthorID] => 1357255
                    [AuthorName] => Ibarra Mateo
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LOURDES JIMENEZ-CARVAJAL

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                    [Title] => Inday Badiday: Pinoy ‘infotainment’ pioneer
                    [Summary] => Arguably, Inday Badiday was a pioneer  of "infotainment" in the Philippines. She was a class by herself in her genre of journalism.


Lourdes Jimenez-Carvajal was her real name. And she magically transformed gossip into a much-sought multimillion-peso commodity in the country.


"Ate Luds," as she was fondly called, also made gossip a form of "character analysis" of stars in the local entertainment industry.


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abtest

Inday Badiday: Pinoy ‘infotainment’ pioneer

By Ibarra Mateo | October 2, 2003 - 12:00am

Arguably, Inday Badiday was a pioneer of "infotainment" in the Philippines. She was a class by herself in her genre of journalism. Lourdes Jimenez-Carvajal was her real name. And she magically transformed...

Headlines