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                    [Title] => Denim domination
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Who would have thought this fabric with humble beginnings would reach iconic status? This 18th-century indigo fabric originally worn by workers, farmers and miners for its durability has come a long way. In 1853, German immigrant Leob Strauss, who then changed his name to Levi, started a dry-goods wholesale business.
                    [DatePublished] => 2010-06-02 00:00:00
                    [ColumnID] => 134267
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                    [AuthorID] => 1429614
                    [AuthorName] => Joyce Oreña
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LEOB STRAUSS

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Who would have thought this fabric with humble beginnings would reach iconic status? This 18th-century indigo fabric originally worn by workers, farmers and miners for its durability has come a long way. In 1853, German immigrant Leob Strauss, who then changed his name to Levi, started a dry-goods wholesale business.
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Denim domination

By Joyce Oreña | June 2, 2010 - 12:00am

Who would have thought this fabric with humble beginnings would reach iconic status? This 18th-century indigo fabric originally worn by workers, farmers and miners for its durability has come a long way. In 1853,...

Fashion and Beauty