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Wireless giant Smart Communications Inc., a unit of dominant carrier Philippine Long Distance Telephone Co. (PLDT), is looking at cornering a chunk of the fast growing P2.2 billion digital advertising business in the country.

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Virtually any company with a good social media strategy can make a hashtag trend on Twitter, but converting these “trending topics” into actual sales has become the Holy Grail for digital marketers.

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LEAH BESA-JIMENEZ

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abtest

Smart eyes chunk of P2.2-B digital advertising business

By Lawrence Agcaoili | June 20, 2014 - 12:00am

Wireless giant Smart Communications Inc., a unit of dominant carrier Philippine Long Distance Telephone Co. (PLDT), is looking at cornering a chunk of the fast growing P2.2 billion digital advertising business in...

Business

Smart #Hashtags takes Twitter ‘trending’ to the next level

November 9, 2013 - 12:00am

Virtually any company with a good social media strategy can make a hashtag trend on Twitter, but converting these “trending topics” into actual sales has become the Holy Grail for digital marketers....

Telecoms