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                    [Title] => Raul Locsin stories
                    [Summary] => In life, Business World Publishing Corp. publisher/editor and Ramon Magsaysay awardee Raul Lacson Locsin stood tall.


A favorite story is how Philippine Long Distance Telephone Co., then headed by Antonio Cojuangco, early on threatened to pull out its advertising support if the business paper did not retract an unfavorable staff-written story. At that time, losing PLDT advertising was equivalent to losing the business of current big spenders like Globe Telecom or Smart Communications.


Mr. Locsin told Tonyboy Cojuangco’s boys to go ahead.


                    [DatePublished] => 2003-05-27 00:00:00
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                    [AuthorName] => Margaret Jao-Grey 
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LADY MURASAKI

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                    [Summary] => In life, Business World Publishing Corp. publisher/editor and Ramon Magsaysay awardee Raul Lacson Locsin stood tall.


A favorite story is how Philippine Long Distance Telephone Co., then headed by Antonio Cojuangco, early on threatened to pull out its advertising support if the business paper did not retract an unfavorable staff-written story. At that time, losing PLDT advertising was equivalent to losing the business of current big spenders like Globe Telecom or Smart Communications.


Mr. Locsin told Tonyboy Cojuangco’s boys to go ahead.


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abtest

Raul Locsin stories

By Margaret Jao-Grey  | May 27, 2003 - 12:00am

In life, Business World Publishing Corp. publisher/editor and Ramon Magsaysay awardee Raul Lacson Locsin stood tall. A favorite story is how Philippine Long Distance Telephone Co., then headed by Antonio Cojuangco,...

Business