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The Philippines has failed to communicate well its accomplishments and it failed in its branding effort, this according to National Competitiveness Council (NCC) private sector co-chairman Guillermo Luz.

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                    [Title] => Destination branding involves the grassroots
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If Cebu were to adopt a powerful “destination branding” strategy, it has to work closely with the grassroots, and not just an idea that is sourced from the prime movers or leaders in the tourism sector, and government, but largely from the residents.
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One of the highlights of the upcoming Business Summit, to be held tomorrow as part of the Mandaue Business Month (MBM 2012) celebration, is the reinforcement of the “Destination Branding” strategy that will be discussed thoroughly by a Singapore-based brand strategist Jonathan Bernstein.
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JONATHAN BERNSTEIN

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abtest

NCC: Phl failed in its branding effort

By Ehda Dagooc | December 6, 2012 - 12:00am

The Philippines has failed to communicate well its accomplishments and it failed in its branding effort, this according to National Competitiveness Council (NCC) private sector co-chairman Guillermo Luz.

Freeman Cebu Business

Destination branding involves the grassroots

By Ehda Dagooc | August 13, 2012 - 12:00am

If Cebu were to adopt a powerful “destination branding” strategy, it has to work closely with the grassroots, and not just an idea that is sourced from the prime movers or leaders in the tourism sector,...

Freeman Cebu Business

Business Summit highlights destination branding strategy

By Ehda Dagooc | August 8, 2012 - 12:00am

One of the highlights of the upcoming Business Summit, to be held tomorrow as part of the Mandaue Business Month (MBM 2012) celebration, is the reinforcement of the “Destination Branding” strategy that...

Freeman Cebu Business