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Cannes, France – MEC, www.mecglobal.com, a leading global media agency, has unveiled MEC Velocity, a new predictive modelling technique borrowed from epidemiology to create purchase journey simulations and predict consumer behaviour and interactions with brands.

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JAMES NORTHWAY

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abtest

MEC Velocity predicts how consumers shop

July 24, 2015 - 10:00am

Cannes, France – MEC, www.mecglobal.com, a leading global media agency, has unveiled MEC Velocity, a new predictive modelling technique borrowed from epidemiology to create purchase journey simulations and...

Business