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                    [Title] => Political will is the key
                    [Summary] => Sports Marketing consultant Rick Burton looks at the Philippines and sees tremendous potential as a sports power. Burton, who has done consultancy work for the Asian Basketball Confederation, Australia’s National Basketball League, IMG, Disney and other global organizations, says that, if the situation warrants, it might be better for us to focus on one sport as a launchpad than spread ourselves.


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                    [AuthorName] => Bill Velasco
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J VILLAGE

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                    [Summary] => Sports Marketing consultant Rick Burton looks at the Philippines and sees tremendous potential as a sports power. Burton, who has done consultancy work for the Asian Basketball Confederation, Australia’s National Basketball League, IMG, Disney and other global organizations, says that, if the situation warrants, it might be better for us to focus on one sport as a launchpad than spread ourselves.


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abtest

Political will is the key

By Bill Velasco | September 23, 2002 - 12:00am

Sports Marketing consultant Rick Burton looks at the Philippines and sees tremendous potential as a sports power. Burton, who has done consultancy work for the Asian Basketball Confederation, Australia’s National...

Sports